Once upon a time, tea also caught up with the trend train, changing into colorful new outfits. Its flavors, like magic, kept changing again and again. It was no longer plain or bitter, and it gradually became popular among young people. The raw material for milk tea is the now-popular pearl tea across the country.
Pearl tea uses black tea and green tea as its basic ingredients, and various flavored syrups are added along with round toppings called “pearls.” It can be served either hot or cold. Not only is it very thirst-quenching, but it also tastes delicious, making it a convenient and trendy beverage. Pearl tea is not only particular about flavor, but also about visual appeal, which is especially attractive to young consumers. It makes use of the various colors of its ingredients and blends them to create different visual effects.
In addition, another characteristic of pearl milk tea ingredients is that the “pearls” are consumed using a very large straw to suck them up. Biting into them gives a “QQ” chewy sensation. Their unique taste makes many young people fascinated (“pearls” are actually not the pearls we normally refer to, nor are they a kind of fruit, but rather a tasty food). The chewy pearls are also one of the most important reasons that attract young customers to come and buy it.
The production of bubble tea ingredients is very simple, much like making cocktails. In addition to bubble milk tea, there are more than 20 types of tea such as cherry black tea, mint green tea, passion fruit black tea, and strawberry milk tea. People who like drinking iced bubble milk tea probably enjoy the feeling of sucking up the pearls with that extra-thick straw! Combined with the subtlety of black tea, the simplicity of milk, and the chewy strength of the pearls, everything is skillfully brought together. No wonder it attracts so many young people who come to enjoy the tea as if they were spellbound.
During peak sales seasons, bubble tea shops can sell up to 2,000 cups per day, and the best-performing businesses can earn more than 4,000 yuan in daily income.
Investment analysis for a specialty bubble tea shop:
A bubble tea shop does not require a large storefront. Generally, renting a 10–15 square meter space in a busy area is sufficient, with a monthly rent of around 2,000 yuan. The ingredients for bubble tea are relatively simple—adding milk and some “pearls” to tea. The cost of a cup of milk tea is only about 1 yuan, while the market selling price is generally 3–5 yuan, resulting in considerable profit. The equipment needed to open a specialty shop is also very simple, requiring only a refrigerator and a sealing machine.
Special Pearl Milk Tea Ingredient Shop Marketing Guide:
- The color and flavor of pearl tea are very particular. You can give it some highly poetic names, such as “Summer Sentiment,” “Golden Branch and Jade Leaf,” “First Love Taste,” “Forget Love Water,” etc., so that while people enjoy the taste, they also experience psychological pleasure.
- The pricing should be kept affordable for the general public. The most suitable price for a cup of beverage is between 2–3 yuan. Adding extra pearls should cost an additional 0.5 yuan, making it suitable for mass consumption.
- It can also be directly produced, packaged, and sold to supermarkets and shopping malls.